Lightroom makes it very easy to create web galleries. It is pretty much as easy as selecting the photos you want to include, modifying the gallery to your liking in the Web module, and then exporting this information and uploading it on your server. It actually sounds more complicated than it is to do. In the previous two blog posts I talked about how to do this in detail and even protect web galleries with a password.
Today I want to share with you how easy it is to create a PayPal gallery in Lightroom. I use these PayPal galleries all the time because they allow visitors to my website the ability to easily order prints using PayPal or any credit card. This feature alone has contributed to an increase in prints sales, particularly from parents of baseball players. You hear of many online services that do this for you. They take care of designing the code behind the galleries and then you just upload your photos to their service, of course in addition to paying their monthly fees. I wasn’t sure I would have enough sales to warrant this expense, so I decided to do it by myself. Lightroom made it possible in a huge way for me!
The key is a template called “LRG One with PayPal Shopping Cart.” The link to this awesome template can be found here. Basically all you do is download the template, read the instructions on how to install and use it, add a few bits of information in your metadata, customize the gallery, and upload it to your server. Again, this all sounds much more complicated than it actually is to implement.
I use this template for all of my sports photography shoots. I select the photos to include in the web gallery. Then I include the metadata information for the size prints I offer, which is easy to do using the Sync feature. This copies the metadata to each photo that is included in the gallery. Then I export using the LRG One with PayPal Shopping Cart template. I even add the password protection I mentioned in yesterday’s blog entry.
Now when someone visits my web gallery they can view the photos and purchase prints of varying sizes using PayPal or their preferred credit card. Of course, you have to set up a PayPal account and they take a small percentage of each sale, but it is much less expensive than using one of the other online services.
Once I receive an order from PayPal via email, I simply prepare the order and send it off to my photo lab. They print the prints and send them off to my client. It is that simple and I love it! The PayPal template is definitely one I find invaluable and highly helpful!